International | Creative | Digital | Marketing | Management
International | Creative | Digital | Marketing | Management

Global Education and Qualifications

 
"To study and not think is a waste. To think and not study is dangerous." Confucius
 

Education Summary

 

While a teenager studying at the Lycée Charlemagne – one of the best schools in France, founded by Napoléon Bonaparte in 1802, Charlemagne is the oldest high school in Paris with the Lycées Louis-le-Grand, Henri-IV and Condorcet, former Hotel de La Rochepot et de Damville belonging to Diane de France until 1580, then one of the most famous Jesuit professed houses in the world, ideally located in the beautiful historic district of Le Marais in Paris –  I designed early on a special curriculum to develop some core competencies (expertise) through a unique academic background (below) and professional career path (experience), in order (1) to fulfill my lifelong passions every single day, (2) to answer the current and future needs for specific hard skills and soft skills in the creative economyand finally (3) to accompany organizations and people in their digital transformation and internationalizationI had the chance to study at the most prestigious universities of the French-speaking, Spanish-speaking, English-speaking and Asian worldsAs an international marketing manager of the creative sectors, I graduated from a School of Economics, a School of Management and two Schools of Communication and Journalism.

  • BBA in Management (2005)
  • MM (Y1) in Marketing and Sales Management
  • MM (Y2) in International Management and Strategy
  • MSc and MA in Global Media and Communications
  • Management Consulting and Project Management
  • Russian Language and Civilization
  • Digital Marketing (online training courses)
  • MBA in Digital Marketing and Business

 

University Rankings

 

I received a multidisciplinary, interdisciplinary and transdisciplinary education in many disciplines of the Social Sciences and Humanities:

  • Business Administration, Management, Organization, Human Resource Management, Strategy, Marketing, IT, Media Management,
  • Economics, Business Economics, Accounting, Finance, International Trade, Polical Economy, Socioeconomics, Media Economics,
  • Law, History, Civilization, Postcolonial Studies, Philosophy, Gender Studies, Political Science, Public Policy, Media Regulation,
  • Communication, Foreign Languages, Semiotics, Information, Journalism, New Media, Internet, Digital Media, Media Studies,
  • Sociology, Social Theory, Social Research, Global Studies, Anthropology, Ethnology, Ethnography, Cultural Studies

at six of the world's best institutions for Arts, Humanities, Social Sciences and Management, for a truly global experience:

  • The Université de Paris I Panthéon-Sorbonne (informally "la Sorbonne", "Paris 1" or UP1) is the best university for Arts, Humanities, Social Sciences and Management in France and is famous in the entire Francophone world. It resulted from the 1970 partial merger of the Faculty of Law and Economics (Panthéon) and the Faculty of Arts and Humanities (Sorbonne) of the Université de Paris dating back from the 11th century, the second-oldest university in Europe. The University of Paris 1 has the most prestigious reputation in the Cultural and Creative Industries in France. The Sorbonne Law School is the best law school in France, ranked as the 20th best university in the world for Law and Legal Studies in 2016, only competing with the Université de Paris II Panthéon-Assas (ranked between the 101-150 positions). Paris 1 is the best for Audiovisual, Cinema and Film Studies in France, only competing with the Université de Paris III Sorbonne Nouvelle. Paris 1 is the best for the study of Arts and Humanities in France, only competing with the Université de Paris IV Paris-Sorbonne. The Sorbonne Department of Political Science is the best in France, only competing with the IEP de Paris. The Sorbonne School of Economics, a founding member of the Paris School of Economics (PSE), is the best in France, only competing with the Toulouse School of Economics (Université Toulouse 1 Capitole). In the 2016 QS World University Rankings by Subject, the Sorbonne Management School is ranked in the Top 5 for Business and Management Studies in France, ranked just after INSEAD (private), HEC Paris (consular), ESSEC (private), ESCP Europe (consular) and ranked ahead of the Université de Paris IX Dauphine. The University of Paris 1 has also been known for its leading research and degrees of high excellence in the fields of History/Law/Economics/Management of the Arts, Culture, Heritage, Cinema, Audiovisual, Communication, Media and Digital industries. UP1 has around 600 international partnerships and offers double degrees with Oxford University, Columbia University (New York), Cornell University, Fudan (Shanghai), King's College (London), Humboldt (Berlin), Complutense (Madrid), Florence, Cologne, HEC, etc. Columbia and Paris 1 created the global Alliance Program in 2002. Paris 1 and Cornell Law School founded the Paris Summer Institute. Panthéon-Sorbonne is part of the Europaeum, gathering the most prestigious European universities (Oxford, Bologna, Complutense,...). According to the T.H.E. World Reputation Rankings 2016, Panthéon-Sorbonne is in the World Top 100 of the most famous universities.
  • The Universidad Complutense de Madrid (informally "la Complu" or UCM) is regarded as the best university in Spain and is famous in the entire Hispanophone world (LATAM). It is, with the Universities of Bologna (1088), Paris (1089)Oxford (1096)Salamanca (1130) and Cambridge (1209), one of the oldest universities in the world. It has the most prestigious reputation in the Cultural and Creative Industries in Spain. The Complutense Faculty of Economics and Business Administration is constantly ranked in the Top 5 for Business and Management teaching and research in Spain, competing with the Universidad Carlos III de Madrid, the Universitat Pompeu Fabra (Barcelona), IESE/Universidad de Navarra (private), ESADE/Universitat Ramon Llull (private) and IE University (private). The UCM Faculty of Media and Communication Science is usually considered the most famous and the best in Spain, especially for careers in Audiovisual, FilmJournalism, Press, Advertising and PR. UCM has international partnerships with more than 900 universities located in 77 countries, including its longstanding relationships with the most prestigious institutions in the USA (Harvard), in England (Oxford), in France (Panthéon-Sorbonne) and in Italy (La Sapienza). Complutense has 2 centers abroad: the Real Colegio Complutense at Harvard University founded with Harvard in 1990 and the Collège des Hautes Etudes Européennes Miguel Servet created with Paris 1 in 1993.
  • The London School of Economics and Political Science (informally "the London School of Economics" or LSE) is the best university in London and is ranked in the Top 3 in the United Kingdom, just after Cambridge and Oxford, according to the Complete University Guide 2017. Oxford, Cambridge, LSE, Imperial College, King's College and UCL form the "Golden Triangle" of the UK elite universities. The London School of Economics, part of the University of London, is the leading institution for Social Sciences and Management in the world, only competing with Harvard. 26% of all the Nobel Prizes in Economics have been awarded to LSE alumni and current and former staff. The London School of Economics is in the World Top 5 of the favorite universities of employers with Oxbridge, Harvard and MIT. In terms of incomes, LSE graduates are earning more than those from any other UK university, including more prestigious ones like Oxford and Cambridge. Out of all universities in Europe, LSE has educated the most billionaires according to a 2014 global census of dollar billionaires. It has the most prestigious reputation in the Cultural and Creative Industries in the United Kingdom. The LSE Media and Communications Department is ranked as the best in the UK and in Europe and 3rd in the entire world, just after USC and Berkeley. LSE offers joint degrees with Columbia University, NYU, USC, Peking University, Fudan University, HEC Paris, Sciences Po Paris, etc. According to the Times Higher Education World Reputation Rankings 2016, LSE is in the World Top 25 of the most famous universities.
  • 复旦大学  (Fudan University or informally "Fudan"is the best university in Shanghai and is ranked in the Top 3 in mainland China, just after Beida and Tsinghua. Fudan is a world leading university in Social Sciences and Management. It has the most prestigious reputation in the Cultural and Creative Industries in China. The Fudan Journalism School, with its four departments of Journalism, Broadcasting, Communications and Advertising, is regarded as the oldest, the most famous and the best School of Communication and Journalism in China, only competing with Renmin. Fudan offers prestigious double degrees with Université Paris 1 Panthéon-Sorbonne in International Economics and Globalization, with the London Business School and Università Bocconi in International Management and Globalization, with Sciences Po Paris in International Relations and Globalization and with the London School of Economics and Political Science in International Communication and Globalization (I was part of the first cohort of this innovative LSE-Fudan dual degree launched in 2007). According to the T.H.E. World Reputation Rankings 2016, Fudan University is in the World Top 80 of the most famous universities.
  • The Institut National des Langues et Civilisations Orientales (informally "Langues O'" or INALCO) resulted from the merger of the Ecole des Jeunes de Langues founded in 1669 by Colbert and the Ecole Spéciale des Langues Orientales founded by Lakanal in 1795, to train French expatriates of diplomacy and international trade. It is the oldest European and World academic institution totally devoted to teaching and researching non-Western European cultures, that started in France under King Francis I of France in 1530 thanks to Guillaume Budé with the creation of the Collège des Trois Langues (now Collège de France). INALCO is the best institution for the study of more than 100 languages and civilizations (this is unique in the world) and the most difficult place where to learn oriental languages in France with prestigious departments such as Arabic, Chinese, Japanese and Russian. Teaching Russian since 1817, it has the largest Russian department in France and in all Europe, with over 700 students every year following Russian studies. Inspired by INALCO, the University of London finally created the equivalent in 1916 to serve the British empire: SOAS, the School of Oriental and African Studies.
  • EFAP (formely known as the Ecole Française des Attachés de Presse), created in Paris in 1961 by the Sorbonne alumnus, philosopher and entrepreneur Denis Huisman, is one of the leading and most famous French communication schools. It has the most prestigious reputation in the Cultural and Creative Industries in France (especially in the advertising and PR industry, in the media and entertainment industry, in the music industry and in the fashion industry). The school has campuses in Paris, Lille, Bordeaux, Lyon, New York and Shanghai. According to the rankings published by the reference magazines Stratégies or L'Etudiant, EFAP is ranked in the Top 5 by French communication professionals, competing with CELSA (Université de Paris IV Paris-Sorbonne), Sciences Po Paris, the Master Communication Politique et Sociale (Université de Paris I Panthéon-Sorbonne) and ISCOM. EFAP, the HUB Institute (the first digital think tank in France, helping companies to successfully achieve their digital transformation) and Sorbonne alumnus Vincent Montet (the founder and former director of the oldest French MBA in Internet marketing and e-commerce dating back from 1997) combined their 20 years of experience in the digital education of students and in the digital training of professionals to create the first MBA in France specialized in the digital transformation of our contemporary economy and society with prestigious partners representing the entire French digital ecosystem: IAB France (Interactive Advertising Bureau),  MMA France (Mobile Marketing Association), UDA (l'Union des annonceurs), Fevad (la Fédération du e-commerce et de la vente à distance), Acsel (l’Association de l’économie numérique et hub de la transformation digitale), Sncd (le Syndicat national de la communication directe), CPA (le Collectif de la performance et de l'acquisition), EuraTechnologies (tech startup hub of Lille), Darwin (tech startup hub of Bordeaux) and exclusive Master Classes by prestigious guest speakers (CEO, CMO, CDMO) from the GAFAM (Google, Apple, Facebook, Amazon, Microsoft) and from Twitter, InMobi,... The DMB MBA is the official partner of the biggest digital events in France and in Europe: Microsoft Experiences (former TechDays), HUB Forum, etc. It is the only French master's degree with such exclusive partnerships #InsideDigitalRevolution.

 

2016 QS World University Rankings by Subject (Top 200)*

 

 

Paris 1 Sorbonne

Complutense

LSE

Fudan

ARTS and HUMANITIES

# 49

# 103

# 20

# 72

SOCIAL SCIENCES and MANAGEMENT

# 55

# 174

# 2

# 61

Archaeology # 12 # 51-100 NA NA
Art and Design # 51-100 # 51-100 NA  NA
Philosophy # 23 # 51-100 # 7 # 51-100
History # 18 # 51-100 # 6 # 51-100
Geography # 35 # 101-150 # 4 NA
Modern Languages # 51-100 # 51-100 NA 37
Anthropology # 51-100 # 51-100 # 4 NA

Law

# 20

# 51-100

# 7

# 51-100

Economics and Econometrics

# 51-100 # 151-200 # 7 # 51-100

Accounting and Finance

# 51-100

# 151-200

# 4

# 51-100

Business and Management Studies # 101-150 # 151-200 # 9 # 51-100

Politics and International Relations

# 51-100

# 101-150

# 3

# 36

Social Policy and Administration # 51-100 NA # 2 # 51-100

Sociology

NA

# 101-150

# 4

# 51-100

Development Studies # 51-100 NA # 3 # 51-100

Communication and Media Studies

# 151-200

# 51-100

# 3

# 101-150

 

*Please, be aware of the multiple methodological biases of these international university rankings. One of them being the common tendency to heavily favor English-speaking universities (English being the international language of academic research and scientific publications now)

 

 

Education History

 

 

AD (Associate Degree) in Economics and Business AdministrationManagement option, with honors

and then BBA (Bachelor of Business Administration), Management track, Marketing option, with honors

Sorbonne Management School (and Sorbonne School of Economics and Sorbonne Law School), University of Paris 1 Panthéon-Sorbonne (2002-2005)*

  • Economics courses (by Annie Cot and Mireille Chiroleu-Assouline from the Sorbonne School of Economics and the Paris School of Economics): History of Economic Thought (by Annie Cot), Economic History (by Annie Cot), Monetary and Financial Economics (Mireille Chiroleu-Assouline), Macroeconomics (Mireille Chiroleu-Assouline), National Accounting (Mireille Chiroleu-Assouline), Microeconomics (by Pierre Médan)European Markets and European Integration: History, Economy and Regulation of the European Union (by Max Peyrard, Professor Emeritus at the Sorbonne Management School, Ad Personam Jean Monnet Chair of the European Union and leading French scholar of International Finance, International Economics and European Geoeconomics)
  • Law courses (by attorneys Claude Baranes, Nicolas Flachet Von Campe, and many others, and by Gabrielle Dequesne Cudenet, Marie-Hélène de Laender, Alain Pietrancosta,..., from the Sorbonne Law School): Civil Law, Private Law, Business Law/Commercial Law, Contract Law, Banking Law
  • Accounting courses (by Alexandre Baetche, Patrick Piget, Gérard Mélyon and Farouk Hemici): Financial Accounting, Cost Accounting, Management Accounting, Management Control/Financial Control/Budget and Cost Control
  • Finance courses (by Erwan Le Saout, Hubert de La Bruslerie, Farouk Hemici,...): Financial Instruments, Mathematical Finance, Market Finance, Corporate Finance, Financial Analysis, Financial Management
  • Management courses: Management and Organization (by Farouk Hemici), Organizational Theory (by Annie Cot), Social Psychology of Organizations and Game Theory (by Annie Cot), Theory of the Firm and Business Strategy (by Corentin Curchod and Régine Vanheems), Production Management (by Pierre Médan), Marketing and Sales Management (by Alexandre Baetche), Business English
  • Quantitative courses (by Thierry Lafay from the Ecole Polytechnique, Alexandre Steyer, former professor and director of the Marketing major at HEC Paris, Héla Cherif-Ben Miled, lecturer at ESSEC, Eric Campoy, Sophie Gaultier-Gaillard, Stéphanie Hérault): MathematicsProbabilities, Statistics, Quantitative Techniques of Management and GMAT preparation
  • Technology courses: Computer Science (Word, Power Point, Excel, VBA, SQL), Business Informatics (by Colette Rolland, leading scholar in Computer Science, Information and Knowledge Systems, Database Management and Metamodeling)

 

*Original degree title: Diplôme d'Etudes Universitaires Générales (DEUG) Economie et Gestion, option Gestion, mention assez bien et Maîtrise de Sciences de Gestion (MSG), parcours Gestion, option Marketing, mention assez bien - UFR06 Gestion et économie d'entreprise, Ecole de Management de la Sorbonne, Université Paris 1 Panthéon-Sorbonne

 

This degree has been ranked multiple times as the best Bachelor of Business Administration and General Management in France:

www.meilleures-licences.com/licence-management-general-gestion-d-entreprise.html

 

 

MM (Master of Management, 1st year), Marketing and Sales Management concentration, with honors

Complutense Faculty of Economics and Business Administration (and Department of Audiovisual Communication and Advertising of the Complutense Faculty of Media and Communication Science), Complutense University of Madrid (2005-2006)*

Erasmus, the European Union student exchange program (non-degree). All classes in Spanish.

  • Marketing and Communication courses: Marketing Plan (by Ricardo de Cala Castillo), Advertising and Marketing Communications (by Ricardo de Cala Castillo), Audiovisual Media and Broadcasting History (by Alfonso Puyal Sanz), Radio and Television Programming (by Alfonso Puyal Sanz)
  • Management courses: Internationalization and International Business Management – business case studies on international expansion strategies (intensive European Higher Education Area pilot course by Tomas Arrieta Carrillo), Organizational Design (by Isabel Sánchez Quirós), Human Resource Management (by Isabel Sánchez Quirós), Financial Control/Internal Control and Management Control System (by María del Carmen Díaz Martín), Advanced Business English
  • Law courses: Public Law - Administrative Law in Spain (Complutense), Corporate Law - Business Ethics and International Corporate Governance (Sorbonne), Public Law - Fiscal Policy and Tax Law in France (Sorbonne)

 

*Original degree title: LADE (Licenciatura en Administración y Dirección de Empresas), especialidad en Dirección Comercial y Marketing, segundo ciclo (cuarto curso y quinto curso), now called MBA (Máster Universitario en Administración y Dirección de Empresas) - Facultad de Ciencias Económicas y Empresariales (y Facultad de Ciencias de la Información y de la Comunicación), Universidad Complutense de Madrid

 

This degree has been ranked multiple times as the best MBA in Spain (4 stars out of 4) among public universities, competing directly with the best private business schools (IESE, IE and ESADE):

http://www.mejores-masters.es/ranking-master-in-spain/master-mba-full-time.html

 

The Complutense University of Madrid also offers the best Master in Communications in Spain:

http://www.mejores-masters.es/ranking-master-in-spain/master-communications.html

 

UCM has been constantly ranked as the best university in Spain by the prestigious newspaper El Mundo:

http://www.club-mba.com/2015/05/17/ranking-el-mundo-2015-las-mejores-universidades-de-espana/

 

MM (Master of Management, 2nd year), International Management and Strategy specialization, with honors, Valedictorian

Sorbonne Management School, University of Paris 1 Pantheon-Sorbonne (2006-2007)*

4 months of classes by both professors (40%) and professionals (60%) followed by 8 months of internship

Certificate with honors of the French Foreign Trade Advisors**

  • Strategic Management courses: 
    • Fundamental Strategy Course: Strategic Diagnostic and Strategic Decisions in Multinational Corporations – business case studies on international expansion strategies (by Alain Ducray, former director of Strategy and International Business Development of Matra-Hachette/Lagardère Media Group, president of Afplane/the French Business Strategy Association, business consultant and lecturer at HEC Paris), 
    • Economic Intelligence and Strategic Information: Business Intelligence, Competitive Intelligence, Knowledge Management, Risk Management and Cybersecurity (by Gérard Coulon, pioneer of Economic Intelligence in France, former General of the French Army, former special advisor of the French Prime Minister, strategy consultant and lecturer at HEC Paris),
    • Analysis of the World Economic and Financial Situation: Trends and Forecasts (by a chief economist advising the Cabinet of France and other international organizations, disciple and friend of Maurice Allais, Nobel Prize in Economics)
    • Modeling and Decision-Making Support Tools: Computer Modeling and Simulation (by Hubert de La Bruslerie, leading scholar in Finance, former dean of the Sorbonne Management School, creator and former director of the prestigious Sorbonne Master in Consulting, International Management and Strategy and Finance professor at Paris Dauphine University), 
    • Investment Strategy (by Roland Gillet, leading scholar in Finance, director of the prestigious Sorbonne Master in Financial Management and Taxation, visiting fellow at Havard Business School and MIT Sloan School of Management, former lecturer at EDHEC and Solvay Business School),
    • Financing Strategy (by a senior banker advising multinational corporations)
  • International Management courses:
    • Fundamental Internationalization Course: International Business Development, International Trade, Foreign Direct Investment (Joint Ventures, Mergers and Acquisitions, Post-Merger Integration...) and Cross-Cultural Management – business case studies on international expansion strategies (lectures given by the CCE, Conseillers du Commerce Extérieur de la France, international top executives, corporate lawyers, IP lawyers, business consultants, marketers, logisticians, entrepreneurs, CEOs and expats)
    • Management and International Economic Relations (by Leslie Thompson),
    • Negotiation and Conflict Management (by Alice Le Flanchec, leading academic in Human Resource Management, Organizational Theory, Labor Relations, Negotiation and Mediation, director of the prestigious Sorbonne Master in Consulting, International Management and Strategy, former lecturer at Reims Management School/NEOMA Business School, and disciple of the leading French scholar of HR, Organization and Negotiation, Professor Emeritus Jacques Rojot), 
    • Crisis Communication and Crisis Management (by Jean-marc Lehu, leading academic in Marketing, Brand Strategy, Communication, Customer Loyalty, Product Placement, Celebrity Marketing and Branded Entertainment, director of the prestigious Sorbonne Master in Logistics, Marketing and Distribution, lecturer at ESCP Europe and disciple of the leading French scholar of Management and Marketing, Professor Emeritus Pierre Grégory), 
    • Logistics, Supply Chain Management and e-business (by Patrice Vol, business consultant in Strategic Management and Organization)
  • Law courses:
    • Public Law - Administrative Law in France: Relations between Public Bodies and Corporations (by Marcel Pochard, member of the Conseil d'Etat, the French surpreme court for administrative justice, former general director of the French Administration and Civil Service, former advisor of French Government Ministers, former president of the French Alliance of National Museums/RMN, president of the Cité Internationale Universitaire de Paris/CIUP),
    • Legal History and Comparative Law - History and Principles of the Common Law: Case Law in England and in the United States (by a French attorney, member of the New York and Paris bars), 
    • Comparative Law and Private Law - European Legal Environment and Common Law: a comparative perspective of Securities and Financial Regulation (by Alain Pietrancosta, leading academic in Business Law, director of the prestigious Sorbonne Master in Financial Law, founding member of the ENA-ESCP Europe-CNAM-Sorbonne School of Economics-Sorbonne Law School research lab on Financial Regulation, founding editor of the Corporate Finance and Capital Markets Law Review, permanent member of the AMF, the Financial Markets Authority, equivalent of the SEC in the US, former consultant at Freshfields Bruckhaus Deringer, one of the world's biggest law firms, and currently consultant at Orrick Rambaud Martel)

 

*Original degree title: Master Gestion, à finalité Professionnelle, mention Sciences du Management, spécialité Management Stratégique International (M2 MSI), mention bien, major de promotion - UFR06 Gestion et économie d'entreprise, Ecole de Management de la Sorbonne, Université Paris 1 Panthéon-Sorbonne

**Original degree title: Certificat des Conseillers du Commerce Extérieur de la France, mention honorable - Comité National des CCE

 

This degree has been ranked multiple times in the Top 2 of the best Masters in Strategy and Consulting in France (4 stars out of 4) among public universities/Bac+5, competing directly with the best Grandes Ecoles's MS/Bac+6 (HEC Paris, ESCP Europe and EM Lyon):

www.meilleurs-masters.com/master-strategie-et-consulting.html

 

 

Sorbonne Merit Award

 

University of Paris Merit-based Scholarship for Outstanding Academic Achievements (including a full tuition refund from year 1 to year 5)*

 

*Original title: Bourse au Mérite sur Critères Universitaires de la Chancellerie des Universités de Paris (incluant notamment le remboursement de l'intégralité des droits universitaires payés de la Licence 1 au Master 2)

 

 

LSE-Fudan Double Degree - MSc (Master of Science) in Global Media and Communications

Department of Media and Communications of the London School of Economics and Political ScienceUniversity of London (2007-2008)

  • Media Sociology, Audience Reception, HistoryMedia Regulation, Social Theory and Social Research courses (by Shani Orgad, Sonia Livingstone, Robin Mansell, Terhi Rantanen, Lilie Chouliaraki, Myria Georgiou, Damian Tambini, Bart Cammaerts,...): Theories and Concepts in Media and Communications (Key concepts and interdisciplinary approaches), Methods of Research in Media and Communications (including Statistics, Qualitative and Quantitative Analysis), Media, Technology and Everyday Life (by Leslie Haddon)
  • Communication, Global Studies, Cultural Studies, Postcolonial Studies, Ethnography, Anthropology and Ethnology course: Media and Globalisation (by Terhi Rantanen)
  • MediaGlobal StudiesSemioticsPhilosophyGender Studies and Feminism course: Representation in the Age of Globalisation (by Shani Orgad)
  • Political Economy, Media Economics, New Media, Media Convergence and Journalism courses: Media and Power: Political Economy of Communication (by Robin Mansell), Global Media Industries (by Bingchun Meng), The Media Seminar (chaired by Charlie Beckett, journalist, editor, producer who worked for BBC News and Channel 4, lectures given by senior journalists and top media executives)

 

This degree has been ranked multiple times as the best Master in Communications in Europe (4 stars out of 4):

www.best-masters.com/ranking-master-communications-in-western-europe.html

 

LSE-Fudan Double Degree - MA (Master of Arts) in Global Media and Communications

Fudan Journalism School (and Department of World Economy of the Fudan School of Economics and Department of Sociology of the Fudan School of Social Development and Public Policy), Fudan University (2008-2009). All classes in English or Chinese with an English interpreter.

  • JournalismPolitical ScienceHistory and Media Regulation courses: Chinese Journalism: Ideas, Traditions and Practice (by Huang Dan), Covering China: Newspapers History and Regulation (by Hong Bing), China’s Media and Politics in the Context of Globalization (by Guolin Shen)
  • Marketing and Communication courses: Chinese Broadcasting: an Overview of the Industry and Programming (by Ye Lu), Marketing Communication in China’s Market and Marketing Strategy (by Ernest Martin), Media and Communication in China (chaired by Peter Zhang, Editor-in-Chief of the Shanghai Daily, lectures given by top media executives, senior journalists and CEOs)
  • International Economics course: Chinese Foreign Trade (by Cheng Dazhong)
  • Sociology courses: Religion in Chinese Society, Chinese Language and Culture (by Hong Guo)

 

This degree has been ranked multiple times as the best Master in Communications in Asia (4 stars out of 4):

www.best-masters.com/ranking-master-communications-in-far-eastern-asia.html

 

Additional Training

Accenture Core Consulting School

professional training (non-degree) in Chicago, Illinois, USA (2012)

  • Project Management courses for international complex projects of business transformation, digital transformation, technology transformation and onshore, nearshore and offshore outsourcing
  • Management Consulting courses: Client-facing role, Customer Relationship Management, Listening Skills, Effective Communication, ​Meeting and Workshop Facilitation, Business Requirements, Gap Analysis, Problem-Solving and Decision-Making Skills, Performance Improvement, Business Process Management, Information Systems, Technology Roadmap, Change Management, Team Management, Giving and Receiving Feedbacks,...
  • Accenture Delivery Suite (Methods, Tools, Metrics, Architectures) and Accenture Values and Ethics

 

Russian Language and Civilization

part-time evening course for professionals and PhD students with a beginner level (non-degree)

INALCO (2013)

 

Google Certified Digital Marketing Professional

online fundamental training program and certification in Digital Marketing

Google France and approved by IAB Europe (2016)

 

 

Digital Marketing

online course (non-degree)

The Wharton School of the University of Pennsylvania (2016)

 

One of the world's leading business schools, Wharton is the oldest American business school and is also considered internationally to be the second-best university for Marketing in the US.

 

Currently

 

MBA (Master of Business Administration) in Digital Marketing and Business

EFAP and HUB Institute with IAB (Interactive Advertising Bureau), MMA (Mobile Marketing Association), Fevad, ACSEL, UDA, SNCD, CPA,...

 

  • Recently created by the leading French communication school, EFAP, the first digital think tank in France, HUB Institute, and the main trade associations of the global digital ecosystem
  • With top executives from the GAFAM and social media influencers teaching master classes. For example: the General Director of Facebook France and Regional Director of Facebook Southern Europe, the General Director of RTL.net, the Chief Digital Marketing Officer of Microsoft France, the Brand Strategy Lead of Twitter France, the Content Strategy Director of Orange, etc.
  • This is the first MBA specialized in digital transformation in France. This very intensive program covers all the areas of e-business (including e-commerce, m-commerce, digital project management, UX, CX, social selling, web-to-store,...), online marketing (including Internet marketing, mobile marketing, search marketing, social media marketing, programmatic marketing, RTB, CRM, analytics,...) and cutting-edge technologies (NFC, 3D printing, IoT, big data, cloud, robotics, AI, chatbots, voice search, AR, VR, e-health, blockchain,..)
  • The classes are exclusively taught by professionals, all rock stars in their field (SEO, SEA, SMO, SMA, AdTech, MarTech, app UXD,...)

 

Research Papers

 

I wrote my 2007 Sorbonne management dissertation on the strategies of media convergence and internationalization of multinational media conglomerates through mergers and acquisitions, taking the example of one of the most powerful French groups, Vivendi, as a monograph.

 

My 2008 LSE social science dissertation focused on the digitalization and globalization of the creative industries by interviewing personally some of the most prominent scholars of Digital Media Economics and the Socio-economic Study of the Culture and Communication Industries, as well as very experienced senior media executives such as the Vice-President and Communications Director of Vivendi or the Director of the European "Telecom, Media & Entertainment" practice of the French consulting firm, Capgemini, a world leader in digital transformation.

 

The topic of my 2009 Fudan journalism thesis was "A uses and dependency research on state policies (‘society’), global media consumption (‘media’) and journalistic ideals of media students (‘audience’) in China." researching through questionnaires the geographical and cultural origins and types of creative content, cultural products and symbolic goods (news, editorials, movies, TV series, videos, music,...) consumed via digital media and the Internet on different devices by the hyperconnected new generation of the country's best Chinese students

  • coming from all the regions of China and from very different economic, social, cultural and educational backgrounds, recently living in an urban and cosmopolitan city like Shanghai,
  • on the one hand, influenced and constrained by the policies of the Chinese Government (or the Communist Party of China) like the "Great Firewall", media censorship and political propaganda but also the emphasis on learning the English language or patriotism in this era of fierce competition between China and the USA for the title of world's number one superpower (I realized that America is often the only country that China is comparing itself with in any subjects, making me believe in the reality of the US tropism of Chinese elites),
  • and on the other hand, inspired by and balanced with Western ideals of freedom of speech and media freedom from Western Europe and North America, also taught in the prestigious Fudan departments of Journalism, Communications, Broadcasting and Advertising for a global approach of the study of traditional and new media, which I consider essential in our increasingly multipolar world.

 

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